Friday, January 23, 2009
After several pep talks, they became reluctant entrepreneurs, joined Co-op Coffees and bought a traditional coffee roaster. Thus Just Coffee was born!!!
After adding a much needed environmental engineer (every fair trade roaster should have one, really) they promptly ignored their shiny new coffee roasting machine and began roasting beans in a very odd looking contraption that they acquired from a very nice Madison roaster. The results were simply smashing.
Soon they began traveling the world in search of cool new producer co-ops to work with while simultaneously adding great folks from Madison to their bulging roster. As a team this rag tag crew of farmers, activists, bikers, writers, dancers, zen parents, actors, circus clowns, and fellow travelers have concocted a plan to overthrow the neo-liberal coffee menace.
And this is where you come in my friend...
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