Saturday, February 07, 2009

Subway - A company with some degree of brainage..

Restaurant chain Subway is still counting on Olympic swimming star Michael Phelps's power as a pitchman, despite the uproar over a photograph of him with a marijuana pipe, Advertising Age reported. "Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior," Subway, which specializes in sandwiches, said in a statement. "Also like most Americans, we accept his apology. Moving forward, he remains in our plans." In an article posted on website AdAge.com, the industry journal cited "executives close to the matter" as saying a campaign featuring Phelps and slated for early 2009 would be delayed. However a spokeswoman for Subway couldn't confirm such a change, noting that the firm's statement on the Phelps affair gave no indication of such a move. ...

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