Thursday, June 04, 2009

Harvard Studies Twitter

From: June 4th, 2009

The folks who publish the Harvard Business Review have conducted a study of Twitter, surveying 300,000 Twitter users in May 2009 to see how people are using the service. And here are the top level findings:

  • “Although men and women follow a similar number of Twitter users, men have 15% more followers than women.”
  • “An average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman.”
  • “Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days.”
  • And finally, “the top 10% of prolific Twitter users accounted for over 90% of tweets.”

The numbers suggest that Twitter is not sticking that well. People sign up and then most leave. That’s too bad. But it doesn’t negate the fact that Twitter has been a very useful tool for Open Culture. As we’ve written here before, Twitter has put a human face on our audience and allowed us to get to know you much better. Meanwhile, we can’t say the same about Facebook (although we’re not knocking it.) What’s your experience with Twitter? (PS You can find us on Twitter @openculture).

by Dan Colman

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