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Its reach and influence are unparalleled. It makes or breaks products and politicians alike, paints our picture of the world, and glues our culture together. And yet, who controls it?

Now, you do.

This is our outpost in a locked-down television landscape. Here, the channel goes two ways. Here, you are viewer and producer. Welcome to Current.

Current is a new, independent cable and satellite TV network, available in 20 million homes around the United States -- and growing.

Current is about what's going on.

We follow the global pulse via Google Current, a real-time view of what the world's searching for, presented every half-hour around the clock.

We slice the rest of the schedule into short pods -- each just a few minutes long -- that range far and wide, from international dispatches to profiles of cool people to intelligence on new trends. This is not a traditional TV network; watching Current, you'll see more, on more topics, from more points of view.

And much of it comes straight from you.

We call it viewer-created content, or VC2, and it's created in the Current Studio, an online extension of our real studios in San Francisco and LA. Anybody can join in to produce VC2 (and get paid for it) or watch and vote for what goes on TV.

See those four squares in our logo? We call it the cursor, and like an old-school command prompt, it means we're awaiting input.

// posted by Alice @ Sunday, September 25, 2005