Thursday, January 29, 2009
The Pew Internet & American Life Project has published a new report titled Generations Online in 2009 which breaks down online activities by generation. After defining the scope of the generations, the study goes on to summarize that Teens and Generation Y are the most likely to utilize the Web for entertainment purposes while older generations use the Internet primarily for conducting information searches, email, and online shopping. However there are some universal activities that span the generation gaps such as downloading videos, online banking, travel reservations, and job searching. The report has an excellent chart which breaks down each activity type by generation.
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